International healthy-food chain has ambitious aims and simple approach
Published: July 6, 2011
When a restaurant opens with extraneous “I”s in its name, and no indication of what’s served by peering in at the storefront, you’re in for “high concept.” In some ways, yes, Freshii, an international chain started in Toronto and now open in Charles Village, is not your average sandwich-and-salad shop: It has a “manifesto” on its web site. But it’s really pretty simple: Get a form and a little pencil, and check off all the things you want on or in your custom-built wrap, salad, bowl, or soup. Base price for the wrap is $5.49, the others $5.99. Toppings are broken down into premium and unlimited: The premium range from 50 cents to $3 each, and include many varieties of protein, nuts, fruits, veggies, and cheese, while the “unlimited” (free) toppings run the gamut of carrots, chick peas, mushrooms, and spinach—typical salad-bar fare. In the spirit of cheap eating, the wrap and salad we built for less than $8 each were delicious, while the bowl, in the same range, was rather dull, with the rice noodles overwhelming all the other ingredients. But you can’t fault the restaurant—you get what you build. Freshii, though it can get pricey if you’re not careful, is a nice addition to the neighborhood. Bonus points for outdoor dining, but maybe they should put out some big potted plants to break up the concreteness of the space.
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