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Best Flack

Bmore Media

bmoremedia.com

The “news” on Bmore Media’s web site has a hollow cheer reminiscent of Brave New World. Take one recent headline: “It’s jobs, jobs and more jobs in Baltimore and around Maryland.” Unemployment rates over the last year and a half have been the worst the city and state have seen in more than a decade. But by zeroing in on the .01 percent job growth in June, Bmore concocted good news. That’s its mission. The site, which launched last summer, is the spawn of Issue Media Group, a Detroit-based company that creates “alternative narratives” for post-industrial cities: news that leaves out bummer realities such as crime, unemployment, and poverty. In January, Bmore sought $10,000 in funding from City Hall, which declined. Why pay for rosy PR when you can get it for free?

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