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FORCE: Upsetting Rape Culture

Pink Loves Consent—a fake Victoria’s Secret online ad campaign that printed consensual sex slogans such as “No Means No” on women’s underwear—was as subversive an appropriation of conventional corporate messaging as the Brandalism street art that littered London during the 2012 Summer Olympics. The genius brainbomb of FORCE founders, Rebecca Nagle and Hannah Brancato, turned the Pink Loves Consent site of sexual commodification—women’s bodies—into a cleverly euphoric way to flip off advertising’s beauty standards (skinny, white, for the male gaze) and call attention to the fact that sexual commodification actively supports the attitude that women are mere objects for men’s sexual pleasure, a fundamental assumption underlying our current culture of sexual violence. It’s merely the first in FORCE’s heroic confrontation of the rape and sexual abuse, reported and not, that happens every day in this country.

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